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quinta-feira, 22 de novembro de 2007

Gol

A reportagem a seguir, publicada no Wall Street Journal, faz uma análise da Gol. A reportagem é clara ao afirmar que os problemas da empresa não são decorrentes somente da crise do setor aéreo, mas também devido as decisões da empresa, em especial a aquisição e dificuldade de incorporar a Varig.

Skies Cloud for Brazilian Airline
By Claudia Assis
The Wall Street Journal - 21/11/2007

When Brazil's Gol Linhas Aereas Inteligentes SA listed in Sao Paulo and New York in June 2004, it sounded like an investor's dream -- a new, very profitable airline from a corner of the world where more and more people were ditching buses to hop on planes.

But three years later, investors aren't so sure Gol has really scored. Questions about whether Gol is still true to the low-cost carrier model after a major acquisition, coupled with a continuing crisis in the Brazilian civil aviation sector, have left investors uncertain.

The skies became cloudy for civil aviation in Brazil in September 2006, when a Gol airliner crashed in midair with an executive jet, killing all 154 people on board the Gol plane.

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